Google AdWords are the small text ads that appear on the right hand side on Google.com. Also ads appear on Google’s network sites such as business.com.

Each business campaign starts with the company purchases keywords that best describe their business, service or product. Keywords are priced on market demand. The cost is only incurred with the keyword is clicked within the advert.

It’s a cost effective way as hits should be only from qualified prospects to your websites.

Once a user clicks on the Google Adword as specific webpage (landing page) is used to offer limited call to actions allowing the prospect to easily digest the content and brand message. Enook works with clients to setup campaigns, researching keywords, and designing custom landing pages.

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